Royals Launch 'We Believe' Campaign for Fifteenth Anniversary Season

Reading, PA – The Reading Royals of the ECHL, affiliate of the Philadelphia Flyers of the National Hockey League, today launched the organization’s ‘We Believe’ campaign for the Fifteenth Anniversary Season. The campaign encourages the people of Berks County to join together and focus on the positive developments in our community as the team begins the quest for a second ECHL Kelly Cup Championship.

“We are extremely excited to announce our ‘We Believe’ slogan for the team’s Fifteenth Anniversary season,” says Team President Drew Bell.  “We are committed to Berks County and the initiatives to revitalize and rejuvenate downtown Reading. This area has a lot of great things to offer, which unfortunately many people quite frankly don’t know about. This is a truly authentic place to live and grow when you think about the diversity our community has to offer.  We’re happy to be a part of the positive changes taking place right now and we cannot wait to see where we are in the next 3 and five years.  We Believe.”

The Royals “We Believe” video can be accessed at https://www.youtube.com/watch?v=4AnMr9zpSXg.

The Fifteenth Season of Royals’ hockey kicks off with back-to-back games against the South Carolina Stingrays at North Charleston Coliseum on Saturday (October 17) and Sunday (October 18). Reading then opens the home portion of the team’s schedule on Saturday, October 24, (7:00 pm) when the Elmira Jackals visit Santander Arena. Season Tickets for the 2015-16 Reading Royals ECHL season are currently available. Call 610-898-7825 for more information or log onto www.royalshockey.com.

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