Reading, PA – The Reading Royals of the ECHL today announced that Mark Wallace has been promoted to the position of the team’s vice-president of sales and marketing. Wallace, who is entering his eighth season with the Royals, will begin his new role with the team immediately.
The Royals’ owner, Jack Gulati, stated, “We’re pleased to promote Mark within our organization. He has been a very important part of the Royals’ success, and we look forward to him continuing his efforts with the team. A key component of our business philosophy is to put the best available persons in roles that allow them to achieve success for themselves and our business. Mark’s experience in the sports industry, out-going personality and long-term relationship with the fans and business community in the Greater Reading Region makes him the perfect person to lead our efforts in sales and marketing.”
Royals’ President Drew Bell noted, “I’m excited to entrust Mark with the responsibility of spearheading our team’s new sales and marketing effort. We’re in the process of installing a business plan that includes a new and exciting series of programs designed to reinvigorate our existing fan base and business partnerships, as well as bring in a whole new community of supporters to our team’s family. Mark has the creative initiative, commitment to our team’s success, and the energy needed to successfully carry out our new programs.”
Wallace (49), a long-time resident of the Berks County area, has served as the team’s general manager since August of 2010. He originally joined the Sovereign Center and Royals in July of 2007 after a four year stint as the sales and marketing director at the Body Zone Sports and Wellness Complex in Wyomissing. Prior to that, Wallace, who holds a Masters Degree in Communications from Clarion University, served as the athletic director for the Wyomissing Area School District. For twelve seasons, Wallace was the director of communications and community development for the Reading Phillies Baseball Club. He took over his position with the R-Phils after beginning his career in the sport-management field as the sports information director for Albright College. Wallace and his wife, Alison, have three children, Benjamin (22), Jessie (18), and Jennifer (15) and reside in Sinking Spring, Pennsylvania.
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