Royals bring Jorge Alvarez on as Business Development Executive

Reading, PA – The Reading Royals announced Wednesday Reading native Jorge Alvarez has been named the team’s Business Development Executive. Alvarez will play an integral role in driving sales and sponsorships by developing relationships with businesses in eastern Pennsylvania.The Albright College graduate joins the team from ADP, where he served as District Manager from 2017-20.“I’ve supported the Royals my entire life and am excited to join a team that combines my enthusiasm in developing business relationships with my passion for sports,” Alvarez said. “I’d like to thank General Manager David Farrar and Assistant General Manager Dakota Procyk for the opportunity to help build on the momentum the team has established in its first season with the BCCCA.”“Jorge’s experience will positively influence ticket and sponsorship revenue and we’re excited to welcome him to the team,” Farrar said. “His business knowledge will help build beneficial relationships with local companies and continue to develop brand awareness throughout Berks and the surrounding counties.”Upcoming Home Games: royalshockey.com/promotions Sun., Feb. 16 at 4:00 p.m. vs. Worcester (Kids Club Game)Last free postgame skate of the season, presented by Body Zone | $1 Hot Dog, $1 Soda & $1 Nacho Concession Special Pricing | Game Included Kids Club Packages presented by Applebee’s, Schuykill Valley Sports and YMCA of Reading and Berks County (Sign Ups Available)Fri., Feb. 21 at 7:00 p.m. vs. Newfoundland (Trading card giveaway, Flyers alumni at game)Meet Flyers alumni Brad Marsh, Jim Watson and Riley Cote ahead of the  Mar. 28 Royals Alumni vs. Flyers Alumni Game | Trading Card Giveaway presents by Outten |  Purple Goes Green Presented by Berks Nature$1 Frozen Treats | Kid’s Report Card: Bring by your report card that has an ‘A’ on it and earn a free kids ticket for a future gameSat., Feb. 22 at 7:00  p.m. vs. Brampton (Marvel Night)Spider-Man Meet-and-Greet | Marvel Poster giveaway for the first 1,000 fans| Girl Scout Night  | Abilities in Motion Night | Special Spider-Man Theme Jerseys | One fan has a chance to win four first-class flight tickets and a trip to Universal Studios in Orlando if a Royals player gets a hat trick (pres. by Berkshire Travel)About the RoyalsThe Royals are in their 19th ECHL season and are proudly affiliated with the NHL’s Philadelphia Flyers and AHL’s Lehigh Valley Phantoms. The Royals won the Kelly Cup in 2013, have made the playoffs 14 times, and are four-time division champions. The Berks County Convention Center Authority (BCCCA), founded in 1996, owns the Royals and oversees operations at Santander Arena and the Santander Arena Performing Arts Center.Listen to all Royals broadcasts at Mixlr.com/ReadingRoyals or by downloading the Mixlr App from the App Store or Google Play. All Royals away games are broadcasted on BCTV (Ch. 15 Comcast, Ch. 19 Service Electric) and Mixlr.