Bahling named Royals' Director of Corporate Sales and Sponsorships

Wallace joins Santander Arena as building General Manager  

Reading, PA – The Reading Royals are pleased to announce Joe Bahling has been named the team’s Director of Corporate Sales and Sponsorships. Mark Wallace has also accepted a position with S.M.G. as the General Manager of Santander Arena and the Santander Performing Arts Center.

“We are thrilled to have Joe join our team and Mark stay close to the Royals,” said Royals Chief Operating Officer Ray Melcher. “Mark is a key reason why the Royals have been successful during his 11 years with the club. Joe has proven experience developing sponsorship relationships in central Pennsylvania. This is a win for the Royals and Santander Arena.”

“I’d like to thank Mr. Gulati, Mr. Melcher, Mark Wallace and John Senick for this tremendous opportunity,” said Bahling. “I am very thankful and excited for this chance to apply the knowledge and skills I’ve learned for the Royals. I have a vast business knowledge in the field of sales and a passion for building long-term relationships to create strong business partnerships.”

Bahling joins the Royals after spending the last four years with the Glen-Gery Corporation, based in Wyomissing, as District Sales Manager of Hardscapes. Bahling was directly responsible for selling building and outdoor-living products to the eastern Pennsylvania region. Prior to that, Bahling worked at Techo-Bloc for 8.5 years as a Regional Account Representative for the Mid-Atlantic Region.

The 40-year-old grew up in the Poconos and was a four-year starting offensive lineman for East Stroudsburg University (class of ’01). He was the team captain in his senior season and played professionally in Italy as an offensive and defensive lineman in 2001 for the European Federation of American Football. Bahling attended Stroudsburg High School and graduated in 1996.

Bahling lives in Lancaster with his wife, Cristina, and three children, Luke (8), Nina (6) and Cooper (5). In his free time, Bahling enjoys golfing and coaching youth baseball and football in Lancaster.

2018 Kelly Cup Playoffs Tickets On SaleLock down your Kelly Cup Playoff tickets by calling 610-898-7825. A Royals team member will provide you with curbside service outside the Lion’s Den Team Store at the corner of 8th and Penn Street; just call 610-898-7825 and we will deliver your tickets without leaving your car.

FANdemonium, prizes at every whistle and last home game of regular season, Sat., Apr. 7 vs. NOR at 7:00 p.m.We are giving away Royals prizes at EVERY WHISTLE! Plus, the first 2,500 fans receive a Royals rally towel, courtesy of Tower Health. Tickets are available here.

Season ticket holders: stick around after the game for a chance to win a game-used Royals jersey with “Jerseys off our Back” promotion. You must be present to win.

2018-19 season tickets now availableTop full-season benefits include: exclusive Reading Hockey Club per seat gift, discounted rate off regular ticket prices, ticket exchange, preseason meet and greet, exclusive season ticket holder events, advanced entry and a chance to win and the Royals Owner’s Suite for a game. Call 610-898-7825 and visit to join the Royals family or renew season tickets for the 2018-19 season. Visit royalshockey.com/tickets/season-tickets to learn more.

About the RoyalsThe Royals have been owned by serial entrepreneur Jack Gulati since 2014 and are in their 17th ECHL season. Proudly affiliated with the NHL’s Philadelphia Flyers and AHL’s Lehigh Valley Phantoms, Reading plays in the Santander Arena, located in downtown Reading, PA at 700 Penn Street. The Royals won the Kelly Cup in 2013, have made the playoffs in eight straight seasons and are four-time division champions.

Broadcast CoverageAll Royals game can be heard on Rumba 1340 AM and the iHeartRadio app by searching “Rumba 1340”. The pregame show starts 15 minutes before puck drop. Watch Royals games on ECHL.tv. Reading away games are shown locally on BCTV.